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Howard Stern and Satellite Radio

In a follow-up to my original "Howard Stern moving to Satellite Radio?" posting there is a lot more buzz going around in recent days. This morning on his radio show, Howard Stern said that he has spoken with both XM and Sirius Satellite Radio about moving his show.

"It would be pointless to put it on the web because his audience includes people who drive to work and listen. That's why [Stern] wants to go to satellite and crush the industry that created him. [Stern] figures that in 20 years the radio stations out there will be worth zero if he moves there and spends 5 years on there." [via MarksFriggin.com]
"Howard said it hit him last night that there's no point to continue doing the show like that. It's time to go to a new medium that's got more freedom. Howard believes that it's time to build that industry of satellite radio. He wants the freedom to tell people what's on his mind." - [via MarksFriggin.com]

Stern also said that Merrill Lynch has issued a report on what will happen to satellite and broadcast radio when and if he makes the move. [via Jeff Jarvis] This would be a major move and a big coup for the company that can sign him to a deal. Stay tuned...

March 10, 2004 in Howard Stern, Satellite Radio News | Permalink

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